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Storyboarding the Customer’s Journey (private)

September 18, 2014


This is a private workshop for Janssen Pharmaceutical (a Johnson & Johnson company) offered by the Innovation Leadership Board at the Stanford Center for Design Research.

In my portion of the program, we’ll be working through problem scenarios and customer journeys using storyboards.


Innovation Leadership Board LLC is an innovation firm based in Silicon Valley specializing in innovation models, techniques, and tools. ILB helps organizations of all sizes to develop a sustainable culture of invention and innovation by giving them the language and long-term ability to innovate. ILB’s approach addresses deep needs within an organization’s leadership, talent, and environment. The group’s client list spans includes the U.S. Army, Air Canada airlines, California State Police Commission, Microsoft, Deutsche Bank, universities, and other groups across business and industry. ILB instructors are exceptionally qualified and Stanford trained in designing and delivering strategic leadership programs at the executive education level with a business context. In addition, methods from the Foresight FrameworkTM have been taught at Stanford University at the undergraduate, graduate, and professional levels for multiple years. See more at


September 18, 2014
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