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Venture Design V: Designing the Right Product

April 24, 2014 @ 7:00 pm - 9:00 pm

General Assembly- SF

Buildings things is fun and exciting. It’s good to get a little carried away- it helps keep up the excitement level. But it’s also good to make sure every single thing you invest in building is clearly attached to explicitly defined customer needs and behaviors. Where you’re not sure about something, it’s important to attach your implementation to clear assumptions that can be proven or disproven once you put the product in the hands of customers.

In this workshop, you’ll learn how to use agile user stories and prototypes/wireframes to make sure your product implementation is closely and explicitly tied to your understanding of what’s going to make your venture successful. You’ll also learn how to diagnose the UI elements your products needs and select comparables to discuss with your team so you don’t reinvent the wheel.


  • Hands-on experience linking agile user stories and storyboards to personas and value propositions
  • Techniques for decomposing your idea into a set of UI components and then selecting and diagnosing the applicability of comparable existing implementations
  • Know-how and do’s + dont’s for creating prototypes and wireframes

About the Venture Design Series

In this workshop series, you’ll learn a structured approach for successfully creating new products. This is a five-part program where you will learn how to use design-thinking and lean to articulate a testable product idea, then come back after two weeks of customer discovery to formulate your business model and action plan. For alumni of the workshop, there’s also a session III, Focusing & Validating Venture Progress.

By the end, you will know if your idea is worth the further investment of your time, and you will have learned a repeatable process for brainstorming and structuring new product and business ideas.

This class applies to entrepreneurs creating new ventures, ‘intrapreneurs’ working within existing companies, and coaches of product teams.

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