What is it?
Digital Product Management is a four week course that covers the fundamentals of managing a product (with a focus on digital). It deals with both new and existing products and various types of product management, both titular and non-titular.
Why would I want it?
First, product management (in digital) is still what most people would call an emerging discipline. I don’t claim that this course has everything (because that changes), but I will say that I think it’s pretty solid foundation material in what matters right now.
What will I be able to do after I finish?
Beyond just understanding the fundamentals, you’ll have practiced:
- Conducting user discovery to make sure you’re building something someone wantsCreate the actionable focus to successfully manage your product (week 1)
- Focus your work using modern product management methods (week 2)
- Manage new products and explore new product ideas (week 3)
- Manage and amplify existing products (week 4)
How does it work?
Basically, you enroll in a self-paced course where you watch videos, read references, take quizzes, and (for the big stuff) complete peer-reviewed assignments.
How much does it cost?
You can audit for free. If you want to do the quizzes and get a certificate you can post to LinkedIn, etc., you need to enroll. The price for enrollment changes periodically, but I believe right now it’s priced at $49USD/month.
How do I get started?
Just head on over to this link and the good people at Coursera will help you with the rest: Digital Product Management.
What is the particular focus of this course?
The course is really focused on two related subjects: a) a disciplined process to deliver tested/validated learning about what’s valuable to the customer and b) creating focus around that and delivering it in the right way across functional disciplines (engineering vs. sales vs. support, etc.).
