VENTURE DESIGN PROCESS

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WHY VENTURE DESIGN?

For entrepreneurs, intrapreneurs and other innovators there is lots of material out there and little time to digest it. The Venture Design framework offers a process and toolset that help you focus on the right things at the right time, leveraging the best of what’s out there in modern practices like design thinking and Lean Startup.

alexander cowan

Hi, I’m Alex Cowan. I’ve been an entrepreneur (5x) and intrapreneur (1x). Currently, I’m helping create digital innovators @DardenMBA & advising companies. I talk too much.

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PERSONAS

PERSONAS

WHAT? Humanized descriptions of your customer.

WHEN? Whenever you talk how to create product or promotion.

WHY? Avoid creating stuff for a customer that doesn’t exist.

PROBLEM SCENARIOS & ALTERNATIVES

PROBLEM SCENARIOS & ALTERNATIVES

WHAT? Testable definitions of desires, jobs to be done.

WHEN? Whenever you need to know why customers would care.

WHY? If no one cares, no one buys.

VALUE PROPOSITIONS & ASSUMPTIONS

VALUE PROPOSITIONS & ASSUMPTIONS

WHAT? Testable definitions of the value you’re creating

WHEN? Before you invest time in building things.

WHY? To avoid building something no one wants.

CUSTOMER DISCOVERY & EXPERIMENTS

CUSTOMER DISCOVERY & EXPERIMENTS

WHAT? Scientific testing of your concepts.

WHEN? On most major decisions about what to build or how to sell it.

WHY? Know you’re right (or wrong) and stay focused on getting better.

USER STORIES & PROTOTYPES

USER STORIES & PROTOTYPES

WHAT? Verbal and physical narratives to describe your ideas for implementation.

WHEN? Whenever you discuss what to build and how you’ll know if it’s working.

WHY? So your implementation colleagues know what you’re talking about.