The increasingly popular rubric of ‘customer development’ encompasses the traditional disciplines of marketing, product management, and entrepreneurship. It re-segments and combines these disciplines into something entirely focused on new product/business creation. It’s practice (and its originator, Steve Blank) has one overriding directive: get out into the world and understand the customer. Paired with design thinking, the discipline is highly useful in today’s dynamic, hyper competitive … [Read More...]
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About this website and Alex Cowan
Alex Cowan is the founder and CTO of Leonid Systems, in addition to being the author of Starting a Tech Buisness. Alex is an active advisor to companies and institutions on the material published on this website.