Hi, I’m Alex Cowan.
I’ve been working out how to make money with computers for the last 25 years. I’ve had three successful exits as both founder and investor, and also lots of train wrecks! Currently, I’m helping create digital innovators UVA Darden & advising startups and corporations. I talk too much–usually it’s about Hypothesis-Driven Development.
Hypothesis Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth. HDD leverages the best of what’s out there in modern practices like design thinking, Lean Startup, agile, and DevOps.
HOW DO YOU GET STARTED WITH HYPOTHESIS-DRIVEN DEVELOPMENT?
READ THE BOOK
In this book, Alex Cowan delivers an actionable guide to applying Hypothesis-Driven Development. At the intersection of academic rigor and modern practice, it take the reader through applications from idea to design, design to code, code to release, as well as running experiments across your pipeline.