Innovating in the Enterprise II: The 20 Minute Business Case

Why do we plan? Does the traditional planning process make sense for disruptive new ideas? It doesn’t, but it’s still extremely important to remain purposeful and plan-driven.

In this module, you’ll learn how to structure and manage innovation in a way that minimizes waste and maximizes successful outcomes. We’ll use the Business Model Canvas, Lean Startup and a ‘lean financial model’ as our core tools in this session.


  • How to use the Business Model Canvas to help teams and upper management arrive at an explicit, shared understanding of what’s important
  • How to structure validation criteria that keep you moving forward but don’t create a false sense of certainty (that will later take the project off track)
  • How to formulate a set of financials/business case for your idea without wasting time on details you don’t yet understand
  • Best practices in structuring disruptive projects in the enterprise