Be vivid, be actionable, be testable with design thinking. In 20 minutes, you can be marrying empathy with creativity and start your practice as a design thinker. The material here instructs on the practical use of personas and the pairing of ‘problem scenarios’ and ‘alternatives’ to refine your ‘value proposition’, among other topics.
Looking for ideas? Or to supercharge one you have? Or to make it actionable for the rest of your team? The two subsections below will describe best practices in ideation and then walk you through some primers and tools you can use to apply the those practices. If you’re inclined towards slides, you can start here: