Table of Contents
WHAT? Humanized descriptions of your customer.
WHEN? Whenever you talk how to create product or promotion.
WHY? Avoid creating stuff for a customer that doesn’t exist.
PROBLEM SCENARIOS & ALTERNATIVES
VALUE PROPOSITIONS, ASSUMPTIONS & EXPERIMENTS
The Lean Startup is about identifying your key assumptions and proving (or disproving) them as quickly and efficiently as possible. Keeping the venture focused on this in the early days will save you lot of money and grief.
WHAT? Testable definitions of the value you’re creating.
WHEN? Before you invest time in building things.
WHY? To avoid building something no one wants.
CUSTOMER DISCOVERY & EXPERIMENTS
The most important think about personas & problem scenarios is that they’re based on quality observations of real people. Yet few of us have a formal background in design research. Don’t worry- the tools here will get you started and I think you’ll find the work is both easier and more valuable than you might have thought.
WHAT? Scientific testing of your concepts.
WHEN? On most major decisions about what to build or how to sell it.
WHY? Know you’re right (or wrong) and stay focused on getting better.
USER STORIES & PROTOTYPES
If you’re a technology-based startup, this is probably where you’re spending most of your money. Aligning your product development investments with the items above is critical for obvious reasons. Alignment with the Personas & Problem scenarios are particularly important. The User Stories make for a great transition point and the practice or prototyping will help you think through what you *really* had in mind.
PRODUCT & PROMOTION
These are resources you may find useful for tuning and improving your product. The style guide, for example, is something that every company and every product can use to improve the consistency of their user experiences and the focus of their execution.
WHAT? Tools for making your product better.
WHEN? I would say these are applicable to any product if the tool is new to you.
WHY? Keep making your product and your approach to working it better.
MANAGING WITH AGILE
WHAT? A methodology for innovation.
WHEN? When you’re looking for a way to organize the work.
WHY? Don’t get overwhelmed- get going (and keep going).
BUSINESS MODEL GENERATION
WHAT? A tool for describing and discussing business models.
WHEN? Whenever a discussion of strategy and business model matters.
WHY? Be explicit, but don’t get bogged down in extraneous detail.
WHAT? Tutorials and methods for applying design and innovation methodologies to IT.
WHEN? Whenever you have an IT project of any substantial size.
WHY? You can massively improve your odds of success with a little design work up front.