A PODCAST & BLOG FOR PRODUCT MANAGERS & INTERDISCIPLINARY INNOVATORS
Studs Terkel: Design Thinker
Like so many similar enterprises in design thinking, it began with an individual. His first book, ‘Division Street: America‘, explored […]
Animating User Acquisition with Storyboards in 6 Steps
My favorite framework for thinking about the customer lifecycle is “AIDA” (attention, interest, desire, action). I also like to add […]
Using Storyboards to Animate Customer Discovery
The increasingly popular rubric of ‘customer development’ encompasses the traditional disciplines of marketing, product management, and entrepreneurship. It re-segments and […]
Adventures in Intrapreneurship- 8 Tips
I’ve recently done a few workshops for ‘intrapreneurs’, folks at existing businesses who are rolling out new products and new […]
Updated Venture Design Template!
I’ve made the Venture Design process available for free through a combination of tutorials, templates and examples. The aforementioned page is one of […]
Beyond Design Thinking- Think Like a Shrink!
I first met Nir Eyal at Stanford’s d.School and immediately engaged with his work on customer behavior. It has three […]
