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Crash Course in Venture Design

April 26, 2016 @ 4:00 pm - 6:00 pm


This is a workshop for participants in the Women’s Startup Lab intensive program.


Item Time (min.) Materials & Technique
Draft a positioning statement 5 Use format and example from slides
Introduction to Venture Design 10 Slides
Needfinding with Personas & Problem Scenarios 20 Slides
Exercises on Personas & Problem Scenarios 10 index cards
Exercise: Create Google AdWords Ads from Your Personas 7 worksheet
Testing Motivation with Lean Startup 15 Slides
Exercises on Lean Startup 10 index cards
Driving Interdisciplinary Collaboration with User Stories 10 Slides
Exercises on User Stories 10 index cards
User Testing for Anyone 10 Slides
Using Design Sprints & Close 5 Slides

About Women’s Startup Lab

The mission of Women’s startup Lab is to empower female founders to be strong leaders, to create powerful startups and to influence and shape the world though their companies, using collaboration, community and innovation.

Our two week program focuses on powerful customer discovery to inform decision making, leadership development to increase effectiveness and compelling story telling to achieve enrollment around the company vision. We immerse founders in Silicon Valley startup site visits, coaching sessions, workshops, and pitch reviews that are designed to increase the speed of experimentation and understanding of the path to product market fit. The program is differentiated for both early and advanced companies and tuition includes access to six months of resources after the accelerator.


April 26, 2016
4:00 pm - 6:00 pm
Event Category:


Women’s Startup Lab
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Women’s Startup Lab
1020 Marsh Road
Menlo Park, CA 94025 United States
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