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Crash Course in Venture Design

April 4, 2016 @ 6:30 pm - 9:00 pm


This is a workshop for participants in UVA’s iLab cohort for 2016.


Item Time (min.) Materials & Technique
Draft a positioning statement 5 Use format and example from slides
Introduction to Venture Design 10 Slides
Needfinding with Personas & Problem Scenarios 20 Slides
Exercises on Personas & Problem Scenarios 10 index cards
Exercise: Create Google AdWords Ads from Your Personas 7 worksheet
Testing Motivation with Lean Startup 15 Slides
Exercises on Lean Startup 10 index cards
Driving Interdisciplinary Collaboration with User Stories 10 Slides
Exercises on User Stories 10 index cards
User Testing for Anyone 10 Slides
Using Design Sprints & Close 5 Slides

About the i.Lab

The i.Lab is a University-wide initiative that creates a nexus for entrepreneurship and innovation education. Its mission is to foster deep cross-collaboration with no boundaries, across disciplines, schools or ways of thinking. The i.Lab provides coaching, courses and incubation to students, faculty and community members innovating the future. Initiatives such as the i.Lab help create a robust entrepreneurial ecosystem within U.Va. and its surrounding community. The i.Lab is a collaborative effort of 11 schools of the University, the Provost’s Office, and U.Va. Innovation.


April 4, 2016
6:30 pm - 9:00 pm


UVA i.Lab
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UVA iLab
500 Nash Drive
Charlottesville, 22903
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