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October 2018

User-Centric IT: Design to Delivery (Washington, DC)

October 17, 2018 @ 9:00 am - October 18, 2018 @ 5:00 pm
UVA Darden’s Sands Family Grounds, 1100 Wilson Boulevard
Arlington, VA 22209 United States
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$1495
Darden_ExecEd_rgb_200x

Early Bird Price (register by 14 September) — $,1495 Pilot Price (register by 8 October) — $1,995 IT projects are notoriously prone to failure. Just getting a system working might have been good enough 20-30 years ago, but today’s managers need to do better to keep their programs and companies competitive and relevant. In this workshop, you will learn how to apply modern design and innovation practices to IT projects, improving their outcomes. After the workshop, participants will be able to: 1.…

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June 2018

iLab Summer Workshop 2018

June 12, 2018 @ 8:00 am - 5:00 pm
uva-ilab

About the iLab The i.Lab Incubator Program supports the development of new entrepreneurs and the growth of promising seed and early-stage ventures. We provide this support through a combination of programs, funding, workspace, committed mentors, industry experts, free legal services, a community of founders and funders, and connections to a range of resources. The i.Lab Incubator program is open to seed and early stage ventures from the Charlottesville community. We welcome applications from both for-profit and not-for-profit ventures, and from…

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May 2018

Design Thinking- From Wild Idea to Wearable (ACPM)

May 22, 2018 @ 8:00 am - 5:00 pm

About the Session Design thinking is essentially the use of empathy and creativity to create better outcomes for stakeholders. In this interactive session, you’ll step through the process of design thinking with example topics from health and wellness. Alex Cowan, faculty at UVa’s Darden School of Business, Coursera instructor, and Design-Thinking expert, will guide participants in how innovative concepts journey from thought to paper to reality. We'll move and create on the fly and learn how intuitive design guides the…

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June 2017

Coursera Executive Breakfast

June 15, 2017 @ 8:00 am - 9:00 pm
Arlington, VA United States

About the Event Coursera, the largest online course provider worldwide, is hosting Executive Breakfast in Arlington, Virginia on June 15th. In today’s age of exponential technology growth, companies and employees need to become more nimble and adaptive. Yet many companies struggle when they try to bring new development methods to their organizations. Our Executive Breakfast will be led by Agile Transformation Leader and UVA Faculty Member Alex Cowan and Coursera's VP Enterprise Learning, Julia Stiglitz. Alex will share his experience transforming…

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iLab Summer Workshop 2017

June 13, 2017 @ 8:00 am - 5:00 pm

About the iLab The i.Lab Incubator Program supports the development of new entrepreneurs and the growth of promising seed and early-stage ventures. We provide this support through a combination of programs, funding, workspace, committed mentors, industry experts, free legal services, a community of founders and funders, and connections to a range of resources. The i.Lab Incubator program is open to seed and early stage ventures from the Charlottesville community. We welcome applications from both for-profit and not-for-profit ventures, and from…

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April 2017

Agile and Project Management at London Business School

April 7, 2017 @ 8:00 am - 11:00 am
UCL Londond London, United Kingdom
LBS_logo_

This is a class session I did at London Business School. Slides

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The Agile MBA (Scrum Alliance)

April 3, 2017 @ 8:00 am - 5:00 pm

This is a webinar for the Scrum Alliance. SLIDES

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November 2016

Venture Design Crash Course for Women’s Startup Lab

November 14, 2016 @ 8:00 am - November 15, 2016 @ 5:00 pm
women's-startup-lab

This is a 2-day intensive for Women's Startup Lab. Part 1: Solving the Right Problem Slides Coursera References NOTE: It looks like you have to pay to take the Coursera courses, but, rest assured, there is an audit-only option if you progress through the sign-up process. Course 1: Agile Meets Design Thinking This course has detail on creating personas, problem scenarios, and conducting design research. Week 3 is a clinic on linking those to user stories. Course 2: Running Design Sprints…

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September 2016

GCEC 2016: Entrepreneurship within Unique Disciplines

September 30, 2016
University of Rochester, 1 Lomb Memorial Drive
Rochester, NY United States
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gcec

Panelists will describe entrepreneurship within unique disciplines, such as: A cross-campus collaboration between the School of Hotel Administration and the College of Human Ecology to provide a multi-disciplinary platform for integrating hospitality, health management/policy Design thinking to enhance service excellence in healthcare, wellness, and related industries Creation of courses to answer MBA students’ requests for literacy in software design and development

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Your Future as a Tech Product Manager

September 13, 2016 @ 8:00 am - 5:00 pm
UVA Darden, 100 Darden Blvd.
Charlottseville, VA 22903 United States
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Overview With innovation disrupting so many industries, many of today's most exciting jobs are in technology-driven companies. As Marc Andreessen said: "'The spread of computers and the Internet will put jobs in two categories. People who tell computers what to do, and people who are told by computers what to do." In this interactive session, Darden faculty member and serial tech entrepreneur Alex Cowan will discuss the trends shaping product roles in technology and techniques to master them. Following that,…

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June 2016

Venture Design Intensive for UVA Darden iLab

June 6, 2016 @ 8:00 am - June 8, 2016 @ 5:00 pm
UVA iLab, 500 Nash Drive
Charlottesville, 22903
+ Google Map
uva-logo-large

This is a 3-day intensive for UVA's iLab. Part 1: Solving the Right Problem Slides Coursera References NOTE: It looks like you have to pay to take the Coursera courses, but, rest assured, there is an audit-only option if you progress through the sign-up process. Course 1: Agile Meets Design Thinking This course has detail on creating personas, problem scenarios, and conducting design research. Week 3 is a clinic on linking those to user stories. Course 2: Running Design Sprints This…

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April 2016

Crash Course in Venture Design

April 26, 2016 @ 4:00 pm - 6:00 pm
Women’s Startup Lab, 1020 Marsh Road
Menlo Park, CA 94025 United States
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women's-startup-lab

This is a workshop for participants in the Women's Startup Lab intensive program. Slides Item Time (min.) Materials & Technique Draft a positioning statement 5 Use format and example from slides Introduction to Venture Design 10 Slides Needfinding with Personas & Problem Scenarios 20 Slides Exercises on Personas & Problem Scenarios 10 index cards Exercise: Create Google AdWords Ads from Your Personas 7 worksheet Testing Motivation with Lean Startup 15 Slides Exercises on Lean Startup 10 index cards Driving Interdisciplinary…

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Landing the First Customer and Beyond: Reflections and Recommendations (Panel Discussion)

April 6, 2016 @ 6:30 pm - 9:30 pm
Oshman Family JCC, 3921 Fabian Way
Palo Alto, CA 94303 United States
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SVPMA

Come join me for this great event with the Silicon Valley Product Management Association. Description Topic: Landing the First Customer and Beyond - Reflections and Recommendations (Panel Discussion) Moderator: Alex Cowan, Entrepreneur, Advisor, Adjunct Faculty Darden School of Business Panelists: Debashish Sinha, CEO, Zen Nut Lakshmi Sharma, SVP, rift.io Muffi Ghadiali, Product Mgmt, ChargePoint Inc. Agenda: 6:30pm - Registration and networking 7:30pm - Presentation 9pm - Wrap-up/networking Presentation Summary: If there is one thing that every startup aspires for, it is…

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Crash Course in Venture Design

April 4, 2016 @ 6:30 pm - 9:00 pm
UVA iLab, 500 Nash Drive
Charlottesville, 22903
+ Google Map
uva-logo-large

This is a workshop for participants in UVA's iLab cohort for 2016. Slides Item Time (min.) Materials & Technique Draft a positioning statement 5 Use format and example from slides Introduction to Venture Design 10 Slides Needfinding with Personas & Problem Scenarios 20 Slides Exercises on Personas & Problem Scenarios 10 index cards Exercise: Create Google AdWords Ads from Your Personas 7 worksheet Testing Motivation with Lean Startup 15 Slides Exercises on Lean Startup 10 index cards Driving Interdisciplinary Collaboration…

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February 2016

Q&A on New Venture Creation

February 17, 2016 @ 10:00 am - 11:00 am
swissnex San Francisco, 730 Montgomery Street
San Francisco, CA 94111 United States
+ Google Map
heig-vd

I'll be speaking the students from Haute École d'Ingénierie et de Gestion du Canton de Vaud as part of their Innotrip.

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Crash Course in Venture Design

February 16, 2016 @ 6:30 pm - 9:30 pm
WSGR, 650 Page Mill Rd
Palo Alto, CA United States
+ Google Map
Startup Leadership Program

This was a talk I did for the SLP. About the Startup Leadership Program The Startup Leadership Program is a highly selective, world-class training program for outstanding founders, leaders, and innovators who want to become top startup CEOs. SLP Fellows have founded nearly 1000 successful startups & raised more than $450M in funding. About Venture Design The Venture Design framework helps you know what to do. For entrepreneurs, intrapreneurs and other innovators there is lots of material out there and…

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January 2016

Continuous Discussions (#c9d9) Podcast: Episode 32 – Orchestrating Your Testing Suite

January 12, 2016 @ 8:00 am - 9:00 am
electric-cloud-logo

Last Tuesday I participated in an online panel on the subject of Orchestrating Your Testing Suite, as part of Continuous Discussions (#c9d9), a series of community panels about Agile, Continuous Delivery and DevOps. Below is the footage and a few excerpts. For the full event page, see the link above. Footage [youtube https://www.youtube.com/watch?v=9ORPS8Pl27g?rel=0] Excerpts What does your test matrix look like? I mostly worked on server-side applications in the past few years, where the environment they were running on was…

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October 2015

Teaching Applied Digital Innovation at Darden

October 24, 2015 @ 8:30 am - 9:30 am
brain-trust

This is a three day conference on education in entrepreneurship and innovation. Slides About the Brain Trust Event THE BRAIN TRUST is a three-day live online conference designed to advance the teaching & practice of entrepreneurship in a modern world. All of the sessions will be streamed via live video, which gives you direct access to our speakers. Our interactive chatrooms and private forums give you a chance to connect with like-minded participants. The live sessions will run each day…

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August 2015

Darden Academy: 2015

August 31, 2015 @ 8:00 am - 5:00 pm
uva-darden-logo

Slides About the Darden School of Business The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D. and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.

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Product/Market Hackathon

August 22, 2015 - August 23, 2015
UVA iLab, 500 Nash Drive
Charlottesville, 22903
+ Google Map
uva-logo-large

This codeless hackathon is open to students and faculty at UVA. Its objective is to take a venture idea and drive to a conclusion on its ability to connect with demand, also known as 'product/market fit'. Slides Event Description We’re hosting a codeless hackathon focused on product/market fit, the highly desirable state where you’re innovative new product idea finds a customer who reliably wants to buy it (or use it). Here are answers to questions you may have about this: …

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July 2015

Venture Design Crash For Japan X Women’s Accelerator

July 28, 2015 @ 10:00 am - 12:00 pm
Women’s Startup Lab, 1020 Marsh Road
Menlo Park, CA 94025 United States
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women's-startup-lab

This was a Venture Design 'crash course' for the Japan X program at Women's Startup Lab. The Women's Startup Lab provides programming and incubator space for female founders. Part 1: Solving the Right Problem Slides Homework 1. Draft a working set of personas (1 - 3 hours) Personas Tutorial Personas Template 2. Draft a working set of problem scenario-alternative-value proposition trios. (.5 - 2 hours) (see above for tutorial and template) 3. Finish a working product hypothesis. (.25 hours) Product Hypothesis Template…

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June 2015

Lunch & Learn @ Yahoo! (private)

June 23, 2015 @ 12:00 pm - 1:00 pm
Yahoo! San Francisco, CA United States + Google Map
Yahoo! logo
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True University

June 16, 2015 @ 8:00 am - 5:00 pm
Stanford University, 450 Serra Mall
Stanford, CA 94305 United States
+ Google Map
true-university

This is an event by True Ventures for their portfolio companies: True University brings world-class entrepreneurial education to the engineers, designers, salespeople, marketing managers, and all others who help True portfolio companies grow and succeed every day. Better Narrative, Better Product: Improving Your Agile User Stories My talk is is 'Better Narrative, Better Product: Improving Your Agile User Stories': ‘Going agile’ is so 2001 and yet the quality of development inputs has changed relatively little in the past 14 years.…

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Stanford Sugar Expo 2015

June 3, 2015 @ 8:30 am - 5:00 pm
Stanford d.School, 416 Escondido Mall #550,
Stanford, CA 94305 United States
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stanford-d.school

The Stanford University Global Alliance for Redesign (SUGAR) invites you to join us, as we celebrate our students' creative work in design research, design practice, engineering, and manufacturing. The SUGAR Expo 2015 is a unique, once-a-year opportunity to meet with students, faculty, and industry colleagues from top universities around the world. Student Teams Experience 16 real innovation problems addressed by 11 universities. Student teams have been imagining and building innovative solutions to design challenges from these companies: Allianz: Revolution in…

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Venture Design Sessions @ UVA iLab

June 1, 2015 - June 2, 2015
UVA iLab, 500 Nash Drive
Charlottesville, 22903
+ Google Map
uva-ilab

This was a Venture Design 'crash course' for the UVA iLab. The UVA iLab is a university-wide incubator and innovation space- for more about it, see below. Homework Solving the Right Problem 1. Draft a working set of personas (1 - 3 hours) Personas Tutorial Personas Template 2. Draft a working set of problem scenario-alternative-value proposition trios. (.5 - 2 hours) (see above for tutorial and template) 3. Finish a working product hypothesis. (.25 hours) Product Hypothesis Template 4. Finish a…

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April 2015

Venture Design Crash Course at Women’s Startup Lab

April 15, 2015 - April 16, 2015
Women’s Startup Lab, 1020 Marsh Road
Menlo Park, CA 94025 United States
+ Google Map
women's-startup-lab

This was a Venture Design 'crash course' for the Women's Startup Lab. The Women's Startup Lab provides programming and incubator space for female founders. Session 1: Solving the Right Problem Slides Homework 1. Draft a working set of personas (1 - 3 hours) Personas Tutorial Personas Template 2. Draft a working set of problem scenario-alternative-value proposition trios. (.5 - 2 hours) (see above for tutorial and template) 3. Finish a working product hypothesis. (.25 hours) Product Hypothesis Template 4. Finish a…

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2015 Management of IT ∞ Knowledge Continuum

April 3, 2015 @ 3:15 pm - 4:00 pm
McIntire School at UVA, 125 Ruppel Drive
Charlottesville, VA 22903 United States
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UVA Innovations- Ideas on Accelerators

April 2, 2015 @ 9:00 am - 10:00 pm
UVA Innovations, 250 W Main St #300
Charlottesville, VA 22902 United States
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November 2014

Innovating in the Enterprise III: Building the Right Product (SF)

November 8, 2014 @ 10:00 am - 3:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

This is session two of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies. Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company. Students can pick and choose from three integrated modules: 1) Needfinding & Solution Validation 2)…

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Innovating in the Enterprise III: Building the Right Product (Redwood City)

November 1, 2014 @ 10:00 am - 3:00 pm
GA- Redwood City, 220 Pine St
Redwood City, 94063 United States
+ Google Map
General Assembly- SF

This is session two of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies. Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company. Students can pick and choose from three integrated modules: 1) Needfinding & Solution Validation 2)…

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October 2014

Business Plan 2.0 & The Practice of Venture Design

October 29, 2014 @ 6:45 pm - 7:15 pm
WSGR SOMA, 139 Townsend St.
San Francisco, CA United States
+ Google Map
Startup Leadership Program

This is a talk for the SF chapter of Startup Leadership Program.

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ME310 + SUGAR Global Kickoff (private)

October 27, 2014 @ 10:30 am - 11:15 am
Stanford University, 450 Serra Mall
Stanford, CA 94305 United States
+ Google Map
Stanford-University

I'm looking forward to delivering a talk on agile + design thinking.

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Innovating In the Enterprise II: The 20 Minute Business Case (SF)

October 25, 2014 @ 10:00 am - 3:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

This is session two of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies. Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company. Students can pick and choose from three integrated modules: 1) Needfinding & Solution Validation 2)…

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Business Model Canvas Workshop- Startup Leadership (private)

October 21, 2014 @ 6:00 pm - 9:00 pm
Startup Leadership Program

This is a private event for fellows in the Startup Leadership Program- SF. Description Wondering about the wisdom of writing a traditional business plan for an innovation new venture? You’re right to wonder- A lot’s probably going to change and you need to be in front of customers, not MS Word (or Excel, or, God forbid, PowerPoint). The Business Model Canvas offers a lightweight but robust tool for thinking through the business and keeping the key points highly visible to…

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Venture Design Session 2 @ Women’s Startup Lab

October 21, 2014 @ 9:30 am - 1:00 pm
women's-startup-lab

This is a private event for the Women's Startup Lab, part of a two part series. In this event, we'll cover the 4th and 5th Venture Design modules: Venture Design IV 'Engineering Your Business Model' Your understanding of the pairing between your customer personas and value propositions is the ‘independent variable’ that drives the business. But smart, effective executions often determine success. In this workshop, we’ll use the Business Model Canvas as an organizing tool to step through the rest of your business…

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Innovating In the Enterprise II: The 20 Minute Business Case (Redwood City)

October 18, 2014 @ 10:00 am - 3:00 pm
GA- Redwood City, 220 Pine St
Redwood City, 94063 United States
+ Google Map
General Assembly- SF

This is session two of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies. Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company. Students can pick and choose from three integrated modules: 1) Needfinding & Solution Validation 2)…

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Storyboarding for Product Creation

October 16, 2014 @ 6:00 pm - 9:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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Innovating In the Enterprise I: Putting Your Ideas in Motion (SF)

October 11, 2014 @ 10:00 am - 3:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

This is session one of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies. Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company. Students can pick and choose from three integrated modules: 1) Needfinding & Solution Validation…

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Innovate Like a Startup (private)

October 9, 2014 @ 9:00 am - 10:00 am
swissnex San Francisco, 730 Montgomery Street
San Francisco, CA 94111 United States
+ Google Map
swissnex-san-francisco

This is a talk for Swissnex's Future of Money Study Tour- a private event for Swiss banking professionals. In the 20th century, we built unique propositions for scale and long-term competitive advantage. In the 21st century, any offering with that focus is highly vulnerable to dynamic competitors who achieve greater understanding & intimacy with the various segments of your market, taking it away from you piece by piece. In this talk, we'll look at how successful ventures use today's best practices…

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Innovating In the Enterprise I: Putting Your Ideas in Motion (Redwood City)

October 4, 2014 @ 10:00 am - 3:00 pm
GA- Redwood City, 220 Pine St
Redwood City, 94063 United States
+ Google Map
General Assembly- SF

This is session one of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies. Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company. Students can pick and choose from three integrated modules: 1) Needfinding & Solution…

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September 2014

Venture Design Session 1 @ Women’s Startup Lab (private)

September 30, 2014 @ 9:30 am - 1:00 pm
women's-startup-lab

This is a private event for the Women's Startup Lab, part of a two part series. In this event, we'll cover the 1st and 2nd Venture Design modules: Venture Design I 'Achieving Customer Relevance' Successful ventures are built on a strong foundation understanding of the customer. In this session you’ll learn actionable practices from the discipline of ‘design thinking’. These practices will teach you how to organize and focus your understanding of the customer in a vivid, compelling, and testable…

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Stanford BASES: The Full Stack Product Person (private)

September 28, 2014 @ 7:00 pm - 9:00 pm
Stanford University, 450 Serra Mall
Stanford, CA 94305 United States
Stanford-University

You’ve learned how to build awesome applications. But how do you figure out what you should build? Avoid the anguish of well executed products that encounter an echoing silence once released by becoming a Full Stack Product Person.Whether you’re looking to be more effective in your existing role, create a brand new venture, or just learn today’s best practices for product and venture creation, come join us and walk away with practical ideas on how to apply design thinking, Lean…

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Venture Design, Part 2: Building the Right Product

September 21, 2014 @ 10:00 am - 3:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

Buildings things is fun and exciting. It’s good to get a little carried away- it helps keep up the excitement level. But it’s also good to make sure what you invest in building is clearly attached to: An explicit point of view on the customer A set of testable assumptions TAKEAWAYS Hands-on experience linking agile user stories and storyboards to personas and value propositions Techniques for decomposing your idea into a set of UI components and then selecting and diagnosing…

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Storyboarding the Customer’s Journey (private)

September 18, 2014
Stanford Center for Design Research
Stanford-University

This is a private workshop for Janssen Pharmaceutical (a Johnson & Johnson company) offered by the Innovation Leadership Board at the Stanford Center for Design Research. In my portion of the program, we'll be working through problem scenarios and customer journeys using storyboards. ABOUT INNOVATION LEADERSHIP BOARD Innovation Leadership Board LLC is an innovation firm based in Silicon Valley specializing in innovation models, techniques, and tools. ILB helps organizations of all sizes to develop a sustainable culture of invention and innovation by…

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Venture Design Workshop (private)

September 10, 2014 @ 8:00 am - 12:00 pm
swissnex San Francisco, 730 Montgomery Street
San Francisco, CA 94111 United States
+ Google Map
swissnex-san-francisco

This is a workshop for Swiss students of entrepreneurship visiting Silicon Valley on a study tour. Participants will learn to use design-thinking, Lean Startup, and agile to structure and test their new business idea.  By the end, students will understand how to determine if their idea is worth the further investment of their time as well as a repeatable process to create new products and ventures. PRODUCT DESIGN & VALIDATION Successful ventures are built on: A strong foundation understanding of the customer Adaptive progress to product…

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Innovation & Design Thinking Workshop (private)

September 9, 2014 @ 8:30 am - 12:30 pm
Stanford-University

This is a workshop presented by the Innovation Leadership Board (ILB) for The Norwegian Centres of Expertise (NCE). The event will bring a delegation of 24 participants, who are a mix of cluster managers and industry leaders, to Stanford University on September 9th for a half-day program. NCE represents 14 of the most mature and strongest clusters in Norway, and the group’s goal is to succeed with sustainable innovation to constantly improve its competitive edge. AGENDA 8:30 Overview A brief introduction…

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Storyboarding Workshop

September 2, 2014 @ 8:00 am - 5:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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August 2014

Venture Design, Part 1: Product Design & Validation

August 24, 2014 @ 10:00 am - 3:00 pm
GA- Folsom, 501 Folsom
San Francisco, CA 94105 United States
+ Google Map
General Assembly- SF

Successful ventures are built on: A strong foundation understanding of the customer Adaptive progress to product and promotion that works In this session you’ll learn actionable practices from the discipline of design thinking, Lean Startup and customer discovery. The use of customer discovery and rapid iteration is at the heart of today’s most successful ventures. TAKEAWAYS Hands-on experience using personas to focus your understanding of the customer How to create a day-in-the-life board for your persona Use of storyboards to…

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Silicon Valley Salesforce User Group: A Workshop for Better Deployments

August 2, 2014 @ 9:00 am - 1:00 pm
Oshman Family JCC, 3921 Fabian Way
Palo Alto, CA 94303 United States
+ Google Map
Silicon-Valley-Salesforce-User-Group

SVSUG presents Creating Better Salesforce Deployments: A Hands-on Workshop Sources like Gartner report alarmingly high failure rates of 50-70% for CRM projects. To address this problem, we’re having a workshop, Creating Better Salesforce Deployments, in which we will step through the top failure modes and teach a 6-step process to avoid them. Alex Cowan, will lead us through this hand-on workshop. You will learn how to apply today’s best practices on Design Thinking, Lean Startup, Business Model Generation, and Process Design to your Salesforce projects. Alex spoke last August at our…

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July 2014

Storyboarding for Product Creation

July 15, 2014 @ 8:00 am - 5:00 pm
GA- Forio, 20 Rausch Street
San Francisco, CA 94103 United States
+ Google Map
General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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Venture Design (2 of 2): Building the Right Product

July 13, 2014 @ 10:00 am - 3:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
+ Google Map
General Assembly- SF

Buildings things is fun and exciting. It’s good to get a little carried away- it helps keep up the excitement level. But it’s also good to make sure what you invest in building is clearly attached to: An explicit point of view on the customer A set of testable assumptions Slides Module 3: Engineering Your Business Model Module 4: Building the Right Product Resources Venture Design Page Venture Design Playbook Venture Design Template Venture Design Alumni Group on LinkedIn

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June 2014

Venture Design (1 of 2): Product Design and Validation

June 22, 2014 @ 10:00 am - 3:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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General Assembly- SF

Successful ventures are built on: A strong foundation understanding of the customer Adaptive progress to product and promotion that works In this session you’ll learn actionable practices from the discipline of design thinking, Lean Startup and customer discovery. The use of customer discovery and rapid iteration is at the heart of today’s most successful ventures. Slides Module 1: Achieving Customer Relevance Module 2: Iterating to Success See page for Venture Design Session II for the balance of the slides. Homework A.…

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UVA iLab: Crash Course in Venture Design

June 18, 2014 @ 9:00 am - June 19, 2014 @ 4:00 pm
UVA iLab, 500 Nash Drive
Charlottesville, 22903
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uva-ilab

iLab fellows: It was a pleasure to spend time with you all and to see the excellent work you all are producing. By way of follow-up, I've updated this page with three items I thought might be helpful: 1. The slides we used You'll find these below as embeds from Slideshare. I also referenced the standard workshop where I drew these from and linked to those. The standard workshops have video which will help if you're finding the slides hard…

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教える今さら聞けないデザイン思考

June 5, 2014 @ 6:30 pm - 9:00 pm
Rocket, 225 Bush St, F12
San Francisco, CA 94104 United States
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Venture-Design-600px-featured

SLIDES 「イノベーションを生み出すにはデザイン思考が必要だ!」という話をよく耳にしますが、そもそもデザイン思考って何?という方が多いのではないでしょうか。 今回は、そんな方のために連続起業家のAlex Cowan氏を講師としてお迎えし、2時間でデザイン思考を学ぶことのできる機会を用意しました。 スタートアップから大企業まで、チームの規模に関わらず、新たなビジネスを生み出すにあたり欠かすことのできないマインドセットを、是非この機会に学んでみてはいかがでしょうか。 【講義概要】 成功するイノベーションには以下2つの要素が重要です。 ・顧客を徹底的に理解すること ・プロダクトやプロモーションを遂行する過程の適応力 今回のセッションでは、実践的な練習からデザイン思考の基礎を学ぶことができます。その実践的練習では、最小限の時間と資金でいかに顧客と事業機会を理解するかについてフォーカスしていきます。このような迅速で無駄の無い顧客や事業機会の発見の方法は、成功するベンチャーの重要な要素です。 ※講義を通じて以下のことを学ぶことができます。 ・ ペルソナを通じて顧客を理解すること ・プロダクトを顧客の日常に受け入れてもらう方法 ・ストーリーボードを用いた顧客理解の検証 ・ユーザーインタビューを行うにあたってのテクニック ・試験的な仮説を用いたベンチャーや新規事業の機会の見極め方 【講師】 Alex Cowan氏 過去、5回の起業と1回の社内ベンチャーを立上げた経験を持ち、現在はLeonid SystemsのCTOを務めている。「Starting a Tech Business」の著者であり、General Assemblyにて、デザイン思考やリーンスタートアップに関する講義の講師も努めている。また、ベンチャーや大企業に対するコンサル業務も請け負っている。 【TechWatch Schoolとは?】 ベイエリアの起業家や投資家を講師としてお招きし、不定期でワークショップを開催しています。ブログメディアTechWatchの企画講座です。 【タイムテーブル】 6:30pm:開場 7:00pm:講義開始 9:00pm:終了

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May 2014

The Full Stack Product Person (GA SF)

May 29, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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The Full Stack Product Person

You’ve learned how to build awesome applications. But how do you figure outwhat you should build? Avoid the anguish of well executed products that encounter an echoing silence once released by becoming a Full Stack Product Person. Whether you’re looking to be more effective in your existing role, create a brand new venture, or just learn today’s best practices for product and venture creation, come join us and walk away with practical ideas on how to apply design thinking, Lean Startup,…

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Swissnex Startup Webinar: The Lean Startup

May 15, 2014 @ 9:00 am - 10:00 am
swissnex San Francisco, 730 Montgomery Street
San Francisco, CA 94111 United States
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swissnex-san-francisco

Are you a Swiss entrepreneur or ‘intrapreneur' interested in exploring opportunities in the US? swissnex San Francisco organizes a series of educational webinars just for you. Don’t miss the next session on May 15, 2014, when serial entrepreneur and author Alex Cowan provides insights into how you can apply the best practices like the Lean Startup model that make Silicon Valley tick. In this online class, Alex Cowan shares how anyone can start practicing Lean Startup, design thinking, and related…

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EPFL MoT: The Lean Start-up Model

May 8, 2014 @ 9:00 am - 10:00 am
EPFL Rolex Learning Center, 1015 VD
Lausanne, VD Switzerland
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EPFA-Lausanne

I had a great time with the folks at Swissnex SF doing this talk for the 'Management of Technology-based Enterprise' program at EPFL in Switzerland (Ecole Polytechnique Federal de Lausanne) and awesome follow-up from the participants (thanks again for getting in touch!). The focus of this talk was: how product-driven businesses are taking an increasing share of value (vs. scale or scope based businesses) how these firms' fundamental currency is innovation how Lean Startup and related techniques allow teams to systematically innovate…

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April 2014

Storyboarding for Product Creation

April 30, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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Venture Design V: Designing the Right Product

April 24, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

Buildings things is fun and exciting. It’s good to get a little carried away- it helps keep up the excitement level. But it’s also good to make sure every single thing you invest in building is clearly attached to explicitly defined customer needs and behaviors. Where you’re not sure about something, it’s important to attach your implementation to clear assumptions that can be proven or disproven once you put the product in the hands of customers. In this workshop, you’ll…

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Venture Design IV: Engineering Your Business Model

April 17, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

Your understanding of the pairing between your customer personas and value propositions is the ‘independent variable’ that drives the business. But smart, effective executions often determine success. In this workshop, we’ll use the Business Model Canvas as an organizing tool to step through the rest of your business model. The goal of the workshop is to help you ask the right questions about your business model and, where necessary, attach Lean Startup style assumptions and closed loop experiments to them.…

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Venture Design III: Focusing & Validating Venture Progress

April 10, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

You’ve used today’s best practices to structure and focus your venture and now you’ve had contact with living, breathing prospective customers. First, stop and congratulate yourself. Nice job. Second, no plan survives contact with the real world. In this session, participants will present and discuss their findings in a fixed format then receive structured peer and instructor feedback for their next steps. Design thinking, Lean Startup, customer development, agile- these are more ‘practices’ than ‘theories’ and the purpose of this…

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March 2014

Storyboarding for Product Creation

March 26, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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Venture Design II: Iterating to Success

March 20, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

Most of us keep a to-do list of sorts, cross things off it, and consider our work done. New ventures (startups) are a little different- you may need to try several different angles and approaches before you hit on a winner. Crossing an item off your list, may not actually mean it’s really ‘done’. Successful innovators minimize the work and expense of each iteration so they can keep trying until they get the result the want, an approach popularized and…

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Venture Design I: Achieving Customer Relevance

March 13, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Lofts), 580 Howard St.
San Francisco, CA 94105 United States
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General Assembly- SF

Successful ventures are built on a strong foundation understanding of the customer. In this session you’ll learn actionable practices from the discipline of ‘design thinking’. These practices will teach you how to organize and focus your understanding of the customer in a vivid, compelling, and testable structure. We’ll close with techniques to go out and discover who your customer really is, what they really want, and how to successfully interact with them. TAKEAWAYS Hands-on experience using personas, problem scenarios, alternatives…

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February 2014

Storyboarding for Product Creation

February 19, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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Startup Weekend Oakland- Black Male Achievement

February 5, 2014 @ 7:00 pm - 9:00 pm
Impact Hub Oakland, 2323 Broadway
Oakland, CA 94612 United States
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startup-weekend-oakland

Welcome, Startup Weekend participants! It was great meeting you all at our prep. workshop and I'm super excited about the main event. I can't congratulate the organizers enough on their foresight and execution- the venue, the event are all very complimentary and focused. Here are the slides we used in the workshop. Below are some of the materials I referenced in the workshop and follow-on items for the participants and others who want to structure their idea and next steps.…

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January 2014

Venture Design: II

January 25, 2014 @ 10:00 am - 5:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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General Assembly- SF

About this workshop series This is a two-part workshop where you will learn to use design-thinking to create a business or product idea, then come back after working on it for a month to build your business model and action plan. If you have an idea for a new product or venture this two part workshop is for you. By the end, you will know if your idea is worth the further investment of your time, and you will have…

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Storyboarding Crash Course- Lean Startup Circle SF

January 22, 2014 @ 6:30 pm - 9:00 pm
Lean Startup Circle San Francisco (@ Runway), 1355 Market St.
San Francisco, CA United States
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lean-startup-circle-san-francisco

Below are the slides from this module of the meetup, part of the un-conference component.

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SARTA: Business Model Canvas Workshop

January 22, 2014 @ 9:00 am - 11:30 am
SARTA (Sacramento Area Regional Technology Alliance) at Drexel University, One Capitol Mall, Suite 260
Sacramento, CA 95814 United States
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logo-sarta

SARTA promotes and supports technology-driven businesses in the Sacramento area. I was pleased to accept their invitation to do a workshop ‘The Business Model Canvas: Your Roadmap to Success‘. As I’ve learned to do in such a workshop, we spent most of the time on using techniques like design thinking and Lean Startup to figure out what to put in the Canvas. The Canvas’ chief virtue is that it’s easy to understand on first glance. The worthwhile part is pushing…

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Storyboarding for Product Creation

January 14, 2014 @ 7:00 pm - 9:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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General Assembly- SF

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or walking through your product in an interview, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation. Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In…

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Venture Design: I

January 11, 2014 @ 10:00 am - 5:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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General Assembly- SF

ABOUT THIS WORKSHOP SERIES This is a two-part workshop where you will learn to use design-thinking to create a business or product idea, then come back after working on it for a month to build your business model and action plan. If you have an idea for a new product or venture this two part workshop is for you. By the end, you will know if your idea is worth the further investment of your time, and you will have…

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December 2013

Minimizing Your MVP- LeanCamp

December 8, 2013 @ 8:00 am - 5:00 pm
Leancamp San Francisco, 1355 Market St.
San Francisco, CA United States
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I presented these slides at LeanCamp SF, which I greatly enjoyed. The session was called 'Minimizing your MVP'. Working with startups, I've learned a few techniques that improve outcomes for MVP's. Basically, this has to do with defining and prioritizing your assumptions in a way that drives a nice, tight scope for your MVP. In this session, we: ran through a few ideas talked about the examples swapped stories and questions about the participants' MVP's

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November 2013

Lean Startup Workshop- YouNoodle for Samsung

November 21, 2013 @ 8:30 am - 12:30 pm
YouNoodle, 330 Townsend St #1
San Francisco, CA 94107 United States
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you-noodle

It was great meeting the attending team from Samsung on their visit to Silicon Valley. Thanks again YouNoodle for having me. Below are a few resources we talked about at the end. This was a private event so no slides here. If you're a Samsung or YouNoodle employee, your event contact can get you those materials. Below are some of the materials I referenced in the workshop and follow-on items for the participants and others who want to structure their…

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October 2013

Design Thinking Talk at UCSC- Econ 138

October 29, 2013 @ 9:00 am - 11:00 am
University of California Santa Cruz, 1156 High Street
Santa Cruz, CA 95064 United States
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These is for a talk I did at UCSC on design thinking for Kai Pommerenke's class 'Econ 138: The Economics and Management of Technology and Innovation'

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Venture Design: II

October 26, 2013 @ 10:00 am - 2:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
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General Assembly- SF

ABOUT THIS WORKSHOP SERIES This is a two-part workshop where you will learn to use design-thinking to create a business or product idea, then come back after working on it for a month to build your business model and action plan. If you have an idea for a new product or venture this two part workshop is for you. By the end, you will know if your idea is worth the further investment of your time, and you will have…

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Business Model Canvas Workshop at Startup Leadership Program

October 22, 2013 @ 6:30 pm - 9:30 pm
Startup Leadership Program at TIE, 2903 Bunker Hill Lane
Santa Clara, CA 95054 United States
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Startup Leadership Program

As always, it was great working with the Startup Leadership Program fellows. The SLP selects a cohort of entrepreneurs it bring through a venture creation process. In this workshop, we stepped through the Business Model Canvas with an emphasis on thinking deeply about what and why we were placing in each chunk of the canvas. The slides are below. Note: I also keep the very latest version of the workshop slides and format here: Business Model Canvas Workshop.

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NextTalk: Venture Design- Determining Success

October 13, 2013 @ 12:00 pm - 1:00 pm
NextSpace Santa Cruz, 101 Cooper St
Santa Cruz, CA 95060 United States

I had a great time talking with entrepreneurs at Santa Cruz Nextspace about Venture Design. We talked about how to take the best of design thinking, Lean Startup, customer development, and agile and package it into an actionable program (Venture Design). See below for slides and an event description. EVENT DESCRIPTION If you're reading this, you probably live near the general vicinity of Silicon Valley, aka 'Hype Central'. There are a lot of strong ideas out there for creating better…

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Venture Design: I

October 5, 2013 @ 10:00 am - 2:00 pm
GA San Francisco (Hattery), 414 Brannan Street
San Francisco, CA 94107 United States
+ Google Map
General Assembly- SF

ABOUT THIS WORKSHOP SERIES This is a two-part workshop where you will learn to use design-thinking to create a business or product idea, then come back after working on it for a month to build your business model and action plan. If you have an idea for a new product or venture this two part workshop is for you. By the end, you will know if your idea is worth the further investment of your time, and you will have…

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Venture Design Talk at Startup Leadership Program

October 5, 2013 @ 10:00 am - 12:00 pm
Startup Leadership Program at TIE, 2903 Bunker Hill Lane
Santa Clara, CA 95054 United States
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Startup Leadership Program

This is a talk I did at the Startup Leadership program. For narrated versions of the material, check out the main SPEAKING PAGE.

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September 2013

Workshop at Swissnex-SF

September 11, 2013 @ 8:00 am - 12:00 pm
swissnex San Francisco, 730 Montgomery Street
San Francisco, CA 94111 United States
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swissnex-san-francisco

I really enjoyed this workshop for the folks at Swissnex. The participants were university students from Switzerland on a study tour of Silicon Valley.

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August 2013

Keynote at Salesforce Users Conference

August 15, 2013 @ 5:30 pm - 9:00 pm
Salesforce User Group – SF Bay Area, 4290 El Camino Real
Palo Alto, CA 94022 United States
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salesforce.com

I had a great time with the folks from the Salesforce User Group (SF Bay Area). Below are the slides, footage (coming soon), and event description Slides Footage http://www.youtube.com/watch?v=51upmSuXb8w Follow Up Notes Here are a few notes on questions I've gotten from the attendees: Where are the online resources Alex mentioned during the talk?  There are a few references- A. Venture Design Template: This is the entry page for the tutorials, examples, and templates Alex referenced. B. General Resources: This is an…

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April 2013

Talk at Jefferson Entrepreneurs Program (UVA)

April 23, 2013 @ 7:00 pm - 9:00 pm
University of Virginia, 125 Ruppel Drive
Charlottesville, VA 22903 United States
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I enjoyed talking with these UVA undergrads and got lots of great questions. This is a student group at UVA that provides support for student entrepreneurs working on actual ventures. We talked about design thinking, Lean Startup, agile and generally how to create great products and ventures.

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@ UVA Innovations- Accelerate Your Venture

April 23, 2013 @ 12:00 pm - 2:00 pm
UVA Innovation Center, 250 W Main St #300
Charlottesville, VA 22902 United States
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This is a talk I did for the UVA Innovation center. The center works with researchers at the university to help commercialize their innovations: U.Va. Innovation maximizes the impact of University of Virginia research discoveries by creating opportunities for University innovators and partners to advance these discoveries to the global community No footage but for more on these topics please see the main Speaking Page. Thanks very much to Lianne Landers for having me in and helping me prepare.

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@ Charlottesville Business Innovation Council (CBIC)- Accelerating Your Startup

April 23, 2013 @ 8:00 am - 10:00 am
Charlottesville Innovation Council (CBIC), 501 East Main St.
Charlottesville, VA 22902 United States
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This is a talk I did for entrepreneurs and investors at the Charlottesville Innovation Council (CBIC). CBIC is a nexus for the emerging tech and startup community in Charlottesville. Thanks very much to Lianne Landers, Tracey Danner, and Gary Henry for having me in to talk to the group. The hour was early but the audience was great and had tons of great questions.

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@ Hack Cville- Customer Discovery Hacks

April 22, 2013 @ 7:00 pm - 9:00 pm
Hack Cville, 9 Elliewood Ave
Charlottesville, VA 22903 United States
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This is a talk I gave to students and community on best practices in customer development for startup's. It's particular emphasis is on the quick, simple, and effective application of design thinking and Lean Startup. HackCville* is a private co-working and mentoring space in Charlottesville with close ties to UVA. Thanks, Spencer Ingram, for having me in to do the talk. Sorry, but no footage on this one. If you'd like more depth on any of the topics or case studies,…

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@ UVA McIntire School: Customer Discovery Hacks

April 22, 2013 @ 2:00 pm - 5:00 pm
University of Virginia, 125 Ruppel Drive
Charlottesville, VA 22903 United States
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These are from a talk I did at UVA's undergraduate school of business (commerce), McIntire. The class was 'Commerce 4681- Entrepreneurship'. It's part of an entrepreneurship track UVA offers. The objective of the talk was to present an applied view of design thinking, Lean Startup, customer development, and agile. No footage, but if you'd like a live or screencast version of the talk you can find them on the main Speaking Page. Students in the class work in teams to…

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@ Lean Startup Circle San Francisco: ‘B2B Hacks – Getting from Consulting to Scalable Products’

April 17, 2013 @ 6:30 pm - 9:00 pm
Lean Startup Circle San Francisco (@ Runway), 1355 Market St.
San Francisco, CA United States
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lean-startup-circle-san-francisco

I had  great time with the folks from Lean Startup Circle preparing and delivering this talk. I'd like to particularly thank Tristan Kromer, Spike Morelli, and Rich Collins. The talk's about using a consulting business as a springboard for product development (a 'concierge vehicle' in Lean Startup speak). The slides, footage and original event description appear below. Note on the footage: Slides Footage [youtube https://www.youtube.com/watch?v=oP9jE5FEauY?rel=0&w=1000&h=563] Event Description Many consultancies dream of creating a scalable product out of their consulting practice,…

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March 2013

@ Lean Startup Circle Silicon Valley- B2B and the Lean Startup- A Case Study with Alex Cowan

March 15, 2013 @ 6:00 pm - 8:00 pm
Lean Startup Circle San Jose, 10 South 3rd Street
San Jose, CA 95113 United States
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lean-startup-circle-san-francisco

Thanks again to the folks at Lean Startup Circle for having me in and I enjoyed meeting you all. In this session, we walked through how Leonid Systems applied design thinking and Lean Startup to build its current business in enterprise software.

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January 2013

@ WOMENLAUNCH- Product Design & Development for New Ventures

January 2, 2013 @ 7:00 pm - 9:00 pm
WomenLaunch, 1188 E Arques Ave
Sunnyvale, CA 94085 United States
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WomenLaunch is a peer startup accelerator. At this talk, we reviewed key startup tools and techniques- design thinking, Lean Startup, customer development. The members also practiced their pitches and got peer feedback. Thanks very much to Kathryn Gorges for having me in to speak with the group and asking lots of questions. http://www.youtube.com/watch?v=ME-Za4AIwxI

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December 2012

@ SILICON VALLEY PRODUCT MANAGEMENT ASSOCIATION- Design Thinking, Lean, and Agile for the B2B Product Manager

December 21, 2012 @ 7:00 pm - 9:00 pm
Silicon Valley Product Management Association (SVPMA), 5201 Great America Parkway
Santa Clara, CA 95054 United States
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The SVPMA provides a great set of services for one of the industry’s most demanding and least understood professions. I particularly enjoyed the informal time I had with the members before and after the event. The talk was titled ‘Creating New Products – Case Study on Application of Proven Principles’. [youtube https://www.youtube.com/watch?v=ivOlf3jOICM&w=560&h=315] CONCEPTSIdeation- Design Thinking (8:11) Planning- Iterative (Lean) Mgmt. (6:06) Organization- Customer Development (10:31) Development- Agile (6:16) 6 Tips for Product Managers (2:39) EXAMPLE (B2B-Leonid Systems)Ideation at Leonid (13:44)…

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November 2012

@ STANFORD Entrepreneurs- Talk on Ideation, Entrepreneurship, and Product Development

November 12, 2012 @ 7:00 pm - 9:00 pm
Stanford Alumni Association, 120 Constitution Drive
Menlo Park, CA 94025 United States
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I had a great time meeting with alumni at this event, 'Accelerate Your Startup'. We reviewed key techniques companies are using to build better products and businesses and I used Leonid Systems (B2B enterprise software) as a case study. Thanks to Kathryn Gorges for the invitation, coaching, and arranging the event. [youtube https://www.youtube.com/watch?v=eNI7J2ow_DM] CONCEPTSIdeation- Design Thinking (9:08) Planning- Iterative (Lean) Mgmt. (6:11) Organization- Customer Development (7:42) Development- Agile (6:16) [youtube https://www.youtube.com/watch?v=bfKJnP8QsDU] EXAMPLE (B2B-Leonid Systems)Ideation at Leonid (13:06) Planning at Leonid…

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@ UCSC GUEST LECTURE- Econ 138: The Economics and Management of Technology and Innovation

November 5, 2012 @ 8:00 am - 10:00 am
University of California Santa Cruz, 1156 High Street
Santa Cruz, CA 95064 United States
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The Economics of Technology and Innovation’ (econ 138) is an undergraduate class in the econ department at UCSC. Kai Pommerenke is the instructor and an avid entrepreneur and tinkerer himself. The class teaches applied topics in Lean Startup, business model generation, and general venture creation. [youtube https://www.youtube.com/watch?v=HksmQTHzAOk]

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October 2012

@ TECH RAISING- Four Steps to Success; A Prep Workshop for Hackathon

October 4, 2012 @ 7:00 pm - 9:00 pm
TechRaising, 877 Cedar St.
Santa Cruz, CA 95060 United States
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tech-raising

Tech Raising puts on a series of events throughout their year but their most notable are their weekend hackathons (hence the name). I did a workshop for them with my collaborator Greg Cohen to prepare participants in the hackathon. In the workshop, ‘Four Steps to Success’, we covered concepts, an example, and spent several hours with the hackathon participants executing against the resources and templates you can find here. If you're driving to crystalize a product idea, whether it's for…

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September 2012

@ NEW TECH MEETUP- Best Practices in Tech Product Development

September 5, 2012 @ 7:00 pm - 9:00 pm
New Tech Meetup at Cruzio, 877 Cedar Street
Santa Cruz, CA 95060 United States
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New Tech Meetup

I was so pleased to be invited by the folks at New Tech Meetup to give a talk on product development. Thanks for all the great questions from the audience. It's great to be at an event where the audience has so much intent and energy. http://www.youtube.com/watch?v=AUTmmry2Q-w

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July 2012

@ Bay Area Video Coalition – Product Development for Creatives & Entrepreneurs

July 25, 2012 @ 6:00 pm - 7:00 pm
Bay Area Video Coalition, 2727 Mariposa
San Francisco, CA 94110 United States
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The Bay Area Video Coalition offers classes and workshop space to creatives in digital media and entertainment. At this event, ‘High Tech Product Development for the Non-Engineer’ we looked at key skills, tools, and approaches for the freelancer, creative, or manager who wants to expand their capabilities in product development. For an example, I used the (synthetic) company ‘Pheasant’ which is doing an app for families. [youtube https://www.youtube.com/watch?v=FiOIzqWdz_g&w=560&h=315] CONCEPTSIdeation- Design Thinking (8:44) Planning- Iterative (Lean) Mgmt. (6:11) Organization- Customer Development…

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