This is a private event for the Women’s Startup Lab, part of a two part series.
In this event, we’ll cover the 1st and 2nd Venture Design modules:
Successful ventures are built on a strong foundation understanding of the customer. In this session you’ll learn actionable practices from the discipline of ‘design thinking’. These practices will teach you how to organize and focus your understanding of the customer in a vivid, compelling, and testable structure. We’ll close with techniques to go out and discover who your customer really is, what they really want, and how to successfully interact with them.
Most of us keep a to-do list of sorts, cross things off it, and consider our work done. New ventures (startups) are a little different- you may need to try several different angles and approaches before you hit on a winner. Crossing an item off your list, may not actually mean it’s really ‘done’. Successful innovators minimize the work and expense of each iteration so they can keep trying until they get the result the want, an approach popularized and improved by the Lean Startup movement.
In this workshop, you’ll learn how to structure the key assumptions underlying your venture and create efficient experiments to validate those assumptions.