Design thinking is essentially the use of empathy and creativity to create better outcomes for stakeholders. In this interactive session, you’ll step through the process of design thinking with example topics from health and wellness. Alex Cowan, faculty at UVa’s Darden School of Business, Coursera instructor, and Design-Thinking expert, will guide participants in how innovative concepts journey from thought to paper to reality. We’ll move and create on the fly and learn how intuitive design guides the creation of the products we all know and love today. Participants will leave this interactive workshop able to formulate problem scenarios, storyboard customer journeys, and create workable propositions to use in testing solutions.
– Separate an idea into problem vs. solution exploration in order to apply design thinking
– Formulate problem scenarios or ‘jobs to be done’ and pair them with alternatives to make sure you’ve defined an actionable problem
– Storyboard customer journeys in order to increase specificity, continuity, and detail
– Formulate testable propositions to use in testing solutions with prototypes and minimum viable products (MVP’s)
The American College of Preventive Medicine (ACPM) is a professional medical society of more than 2,700 preventive medicine and public health physicians who manage, research, and influence population health. Preventive medicine physicians are employed in a wide range of sectors and settings, and ACPM Fellows are sought after leaders in local, national, and international health sectors. To these specialists, ACPM provides a dynamic forum for the exchange of knowledge and offers high-quality educational programs as well as professional development resources and networking opportunities.