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iLab Summer Workshop 2018
June 12, 2018 @ 8:00 am - 5:00 pm

About the iLab
The i.Lab Incubator Program supports the development of new entrepreneurs and the growth of promising seed and early-stage ventures.
We provide this support through a combination of programs, funding, workspace, committed mentors, industry experts, free legal services, a community of founders and funders, and connections to a range of resources.
The i.Lab Incubator program is open to seed and early stage ventures from the Charlottesville community. We welcome applications from both for-profit and not-for-profit ventures, and from ventures with a direct affiliation to UVA (e.g., faculty, staff, or student) or without a direct affiliation to UVA.
About the Workshops
This was a ‘crash course’ in the use of Venture Design. It’s divided into three sections. The basic goal is to introduce working concepts in a hands-on fashion where teams can decide where to focus and use supplemental material (this wesbsite, Coursera, etc.) as they make progress.
Here are some of the follow-up notes:
Session 1: Solving the Right Problem
After this session you will be able to:
- Organize product ideas into foundational customer problems and solution ideas
- Design customer discovery work to test and refine your problem and persona hypotheses
- Identify where and how to use personas and problem scenarios to support your work on proposition testing, product development, and promotion
Session 2: Solving the Right Problem
After this session you will be able to:
Identify and explain when and where Lean Startup is the right tool to test customer motivation
Structure ideas into testable hypotheses
Design and execute creative experiments to quickly assess motivation and focus your venture