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iLab Summer Workshop 2018

June 12, 2018 @ 8:00 am - 5:00 pm


About the iLab

The i.Lab Incubator Program supports the development of new entrepreneurs and the growth of promising seed and early-stage ventures.
We provide this support through a combination of programs, funding, workspace, committed mentors, industry experts, free legal services, a community of founders and funders, and connections to a range of resources.

The i.Lab Incubator program is open to seed and early stage ventures from the Charlottesville community. We welcome applications from both for-profit and not-for-profit ventures, and from ventures with a direct affiliation to UVA (e.g., faculty, staff, or student) or without a direct affiliation to UVA.

About the Workshops

This was a ‘crash course’ in the use of Venture Design. It’s divided into three sections. The basic goal is to introduce working concepts in a hands-on fashion where teams can decide where to focus and use supplemental material (this wesbsite, Coursera, etc.) as they make progress.

Here are some of the follow-up notes:

Where is the Coursera course and how do I take it?
Below are links to the four courses. Number one in particular overlaps with what we discussed today.
There’s also a product management course here:
What if I just want to browse and pick and choose material?
This page has tutorials, examples, and templates for the items we discussed today:
Also, here is the Google Docs template I showed you:
A couple of items I’d like to highlight–
If you’re going out to do customer discovery, the Customer Interview Guide
If you’re going to run a Lean Startup type experiment, the Lean Experiment Template.
How might I describe my experience over the summer as part of my larger career story?
Create a portfolio entry! Here’s a tutorial, complete with Google Slides templates: Portfolio Tutorial. The ‘Application Design’ and ‘Design Thinking’ tutorials are particularly applicable to what most of you all are doing.

Session 1: Solving the Right Problem

After this session you will be able to:

  1. Organize product ideas into foundational customer problems and solution ideas
  2. Design customer discovery work to test and refine your problem and persona hypotheses
  3. Identify where and how to use personas and problem scenarios to support your work on proposition testing, product development, and promotion

Session 2: Solving the Right Problem

After this session you will be able to:
Identify and explain when and where Lean Startup is the right tool to test customer motivation
Structure ideas into testable hypotheses
Design and execute creative experiments to quickly assess motivation and focus your venture


June 12, 2018
8:00 am - 5:00 pm
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