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Innovating In the Enterprise II: The 20 Minute Business Case (Redwood City)

October 18, 2014 @ 10:00 am - 3:00 pm

General Assembly- SF

This is session two of a three-part class series designed around teaching ‘intrapreneurs’ a systematic approach to formulating, developing, and integrating new ideas into their companies.

Innovation is a watchword for just about every company these days. But what does that really mean and how do you do it consistently? In this class series, you’ll learn a systematic, repeatable and teachable approach to driving innovation at your company.

Students can pick and choose from three integrated modules: 1) Needfinding & Solution Validation 2) The 20 Minute Business Case and 3) Building the Right Product.

If you’re looking to become more effective at leading valuable change in the enterprise, this series is for you. By the end, you’ll have a systematic playbook for innovation that you can leverage in any role or situation.


Why do we plan? Does the traditional planning process make sense for disruptive new ideas? It doesn’t, but it’s still extremely important to remain purposeful and plan-driven.

In this module, you’ll learn how to structure and manage innovation in a way that minimizes waste and maximizes successful outcomes. We’ll use the Business Model Canvas, Lean Startup and a ‘lean financial model’ as our core tools in this session.


  • How to use the Business Model Canvas to help teams and upper management arrive at an explicit, shared understanding of what’s important
  • How to structure validation criteria that keep you moving forward but don’t create a false sense of certainty (that will later take the project off track)
  • How to formulate a set of financials/business case for your idea without wasting time on details you don’t yet understand
  • Best practices in structuring disruptive projects in the enterprise


October 18, 2014
10:00 am - 3:00 pm
Event Category:


General Assembly
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GA- Redwood City
220 Pine St
Redwood City, 94063 United States
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